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Search results for “advertising campaign”
Ctrip opens up data and cross-platform synergies for destination marketing
10/25/2017
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7:52:48 AM
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Ctrip is not only growing its own technologies and data for destination marketing, but also exploring cross-platform strategies by partnering with internet giants including WeChat and Google.
Sojern buys ad-tech firm Adphorus to better compete on Facebook
11/18/2017
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12:00:56 PM
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Ad tech overall appears to be going through a boom-bust, gold rush cycle. Eventually, many players will filter into a few winners.
Expedia CEO on the company's culture and global growth
09/28/2017
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4:56:33 PM
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Expedia's CEO had an interview with Tnooz talking of the future M&A, automation & machine learning, metasearch, localization, data, personalization, AR&VR, advertising, opportunities & threats.
IHG’s mantra for localization in China – be “fully embedded”
08/31/2017
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10:05:17 AM
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When you understand data, technology, media mix etc. by being in proximity with local partners, it can pave the way for apt localization, asserts Billy Turchin, VP, Digital and Voice, IHG Greater China.
Expedia moves beyond distribution with new tools to help hoteliers sell direct
08/11/2017
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12:48:52 PM
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Expedia Inc. said its relationship with hotels is moving beyond distribution to focus on hoteliers’ needs for new product offerings such as Private Label Package, Partner Loyalty Enrollment, MICE Booking Technology, TravelAds Direct and Rev+:
Travel apps need a data-centric approach to marketing
07/19/2017
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1:16:36 PM
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A data-centric approach is promoted to mobile app marketing, it utilizes meaningful in-app events across the user lifecycle by properly leveraging and analyzing deep data points to drive retention, engagement and revenue.
U.S. hotels bank on loyalty programs in push for direct booking
07/20/2017
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5:01:40 PM
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U.S hotels have heavily promoted the linkage between loyalty rewards and direct bookings. Wyndham more than tripled its share of direct bookings to 9.61 percent, and Marriott had the industry's biggest share of direct bookings, at 26.21 percent in May 2017.
WeChat cashes in on China’s booming outbound travel
07/20/2017
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7:49:51 PM
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Eyeing the Chinese outbound travel market, WeChat has been expanding its mobile payment services beyond the border.
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